Cross-media brand identity design™ and development is our unique name for a combination of creative services we offer. Most creative firms require multiple external resources to create a branding campaign, and then fulfill the development, or construction. When we create an identity for a business, every aspect of the creative development is managed internally. The broad spectrum of creative services we provide include, logos, branding & psychological schematic (what does psychology have to do with design?), collateral, website, information architecture, image consultation, fashion design, interior design, construction, programming, video production, photography, Flash marketing presentations, Online Marketing Campaigns, advertisement buying, creative writing, copy writing, business-development and consultation; this list grows as our media's spectrum grows.

Internally fulfilling these services with one Creative Director, experienced with all forms of media design, to manage the various media-designers, i.e., interactive-designers, web-designers, interior-designers, fashion-designers, graphic-designers, fine artists, photographers, etc., is the only way to ensure genuine consistency across all media being branded. There are many excellent firms that offer branding services; however, I guarantee their products cannot compare to ours.

In 1991 I began my pursuit of the creative profession at Luzerne County Community College in Nanticoke Pennsylvania. This was a small school, however, offered an amazing"Commercial Art" (name of the program in 1991) program.

I accepted my first industry job in 1994 at Signs by Tomorrow in Wilkes-Barre Pennsylvania, at the time owned by Todd Liddick. In 1996 I left Signs by Tomorrow to accept Graphic Design and Newspaper Pagination position at the Press Enterprise, a Bloomsburg Pennsylvania newspaper.

My first independent graphic design project was a logo design for a local stove manufacture's sub-brand "Flowering Archs"(pictured to the right). At the time, my professional experience seemed well established, therefore, I took my modest credentials and pursued employment in Philadelphia.

From 1997 through 1999, I was at the University of Pennsylvania ("UPenn") as a desktop publishing instructor and Graphic Production Director for the Daily Pennsylvanian and 34th Street Magazine (me with my students in 1998 pictured to the left). While at UPenn I furthered my education from Graphic Design to Media Design and Development at the University of the Arts ("UArts") in Philadelphia. This Top-10 Design School's diverse curriculum set the pace for what is now K&A Creative Media ("K&A") proprietary services.

In 1999, I left UPenn to accept an excellent opportunity as an Art Direct for a international event management firm called Signature Marketing Group ("SMG"). Not only did this opportunity's workload spark the cross-media brand identity design™ idea, but it also allowed me to design media for Fortune 1000 clients such as: Cisco Systems, Compaq, HP, Toshiba, Experian and Philips to name a few. Working with these clients provided me direct access to the most well developed branding guidelines available and it forced me to adapt my style to accommodate their strict corporate limitations. When I started at SMG my position did not entail the website and User Interface Design job tasks, but my newly acquired UArts education prompted me to request the additional responsibilities. SMG is an amazing company and they entrusted my abilities, allowing me to explore my ambition. The digital media design tasks combined with the freedom they gave me on the marketing concepts, branding development and ongoing maintenance, directly relates to the core services K&A offers as a part of our cross-media branding design™ and development.

I parted ways in a full-time capacity with Signature Marketing Group in 2001 to travel west and start my own business—offering an early form of cross-media brand identity design™ that I call "creative marketing campaigns." In the beginning of my entrepreneurial career I offered my creative marketing campaign services primarily to Signature Marketing Group and their high level clientele. During this time I continued to refine my skills as a pioneering interface designer.

In late 2002, I met an extremely talented and ambitious group of individuals (pictured to the left) and collaborated to establish a successful company called Earthbound Media Group("EMG"). During my four years as a partner with EMG, my personal responsibilities for the company, specifically continued my research of cross-media brand identity design™, at which time I designed media for esteemed colleges and universities across the nation such as: NYU, UCLA, USC and Columbia to name few. Much like SMG, EMG offered me creative freedom, but with exceptional feedback. Because I was designing media for schools and universities my limitations were more restricted than even the corporate clients. Therefore, this was extremely helpful to my creative development, and from this experience I refined my style to accommodate a more conservative demographic.

Designing media while at EMG finished the frame work for the"virtual" portion of cross-media brand identity design™. This and the combined experience from SMG, fueled my ambition, and I parted ways with EMG in April 2006 to pursue my life's work.

Immediately after leaving EMG I began a to remodel an investment property in an attempt to beat the real-estate crash. As I was enjoying the change in pace, and the efforts of my manual labor, I thought about growing up. As a little kid I built furniture, forts, and ramps—I entered my artwork in local competitions (pictured to the left) and fairs. My late grandfather was an artist and architect (pictured to the right) who inspired me to be an artist by profession. He was an influential part of the Alaskan highway development, War tank designs and he developed fire truck concepts and he was a national duck stamp design winner. My grandfather (Frederick Keifer) passed down his artistic talent and drafting board; I use them every day and carry on his love for creating something beautiful from nothing. Through his multi-talented creative direction I've always enjoyed creating all forms of art.

My grandfather, Charles Kreischer's influence was equally inspirational to the services we offer. He is an extremely adaptive person who never shy' d away from any task. He built his home, himself, brick-by-brick, he was a welder by profession, a farmer on evenings and weekends, and today, he is more effective with a computer than the most formidable people I know in business (pictured to the left, in his Navy uniform and in a screenshot I took while communicating with him on Skype, as he holds his cell phone in hand). He taught me that I can be and do anything I put my mind to. Through his direction, I learned construction and with the help of my stepfather's (Steve Sorce) real-estate advice I've been purchasing small real-estate investments since I've been twenty three (Steve Sorce has owned his own real-estate company for over forty years (Sorce Real-estate). I redesign the spaces and manage the work. It is like building a fort for adults, or at least that is how if feels to the kid inside of me.

My mother, Delores Sorce was extremely supportive of my creative tendencies as a child. She always encouraged me to express myself stylistically, from bleached hair to leather pants, she has always been my first line of support. She was a leading sales manager for a Wilkes-Barre Pennsylvania CBS television station, she was the town (Berwick, PA) manager, and has independently owned a marketing agency (DKS Marketing) for nearly fifteen years. Through her care and guidance I've always pursued the things I am passionate about and with the courage she instilled in me I have always gone after the things that I desire.

Both grandmothers were a seamstress by profession, therefore, became my clothing manufactures, to fulfill my "fashion designing" desires. Throughout my childhood I would ask them to make me, versions of, JAM's shorts, Spandex and capes; most of my Halloween costumes required custom development, and as any good loving grandmother would do, I had two gramanufactures to make me a custom outfit (Gram Kreischer on her retirement day, pictured to the right).

Until my third birthday, my father Gary Kreischer was a college professor in Baltimore Maryland; at 3 years old we returned home to Berwick PA, where he has been managing computer systems for Berwick Offray for over 30 years. Therefore, I've been around computers since I was old enough to understand, and his technical and professorial professions influenced my desires to pursue computers and education.

Everything I've done, and everything I've been taught, throughout my life has lead me to create this unique service, cross-media brand identity design™ and development.

In my brief time as a principal for K&A, I have had the opportunity to independently provide creative contributions to companies like Gateway Computers in 2006, for the rebranding of their corporate image. This was a career highlight and to see my work at this level is a fulfilling accomplishment. Hewlett Packard is another client for whom I have had the pleasure designing internationally viewed media.

Beyond me and my experience, the foundation of K&A Creative Media is bedrock. I've been blessed with equally inspired business partners, who share a passion for showing talents with the world. With this group of people I feel like I can accomplish anything. The things we are doing today will change the world tomorrow (for more information on K&A's development, click here).

Throughout my career I've been fortunate to work with organizations like: the University of Pennsylvania, Signature Marketing Group and Earthbound Media Group; however, I have never felt satisfied with the opportunity. A friend once told me something Tony Robbins uses in his methods, that is, "If you had a magic wand and could wave it, how would your life be? Then change your approach and go after it"; K&A Creative Media is the first opportunity that if I had a magic wand, I wouldn't change a thing.

In closing, I want to use an analogy my grandmother always said, "The proof is in the pudding, but don't forget to keep an eye on the pudding maker." Well, our media is the proof of our pudding and I am personally involved with every aspect of every project we create, so you'll be working with the pudding maker. Give me a call, I'd love to work with you.

Sincerely,

Brent T. Kreischer | Designer, Media Architect & Developer
K&A CREATIVE MEDIA | Your image is our passion.™
888-90-MEDIA x 701 | btk@kacreativemedia.com

To learn more personal information about Brent Kreischer go to his MySpace page